MADE IN ITALY: THE BRANDS THAT EXPORT LUXURY TO THE WORLD

A distinctive mark

Italian brands have always been synonymous with excellence, taste and refinement. Beloved worldwide for their design, fine workmanship and ability to communicate a status symbol, they are the world’s leading luxury consumer goods. Among the most appreciated Italian luxury brands in the world are Gucci and Ferrari, leaders in the automotive sector. In Italy, the ranking that measures the level of reputation in the luxury sector sees Giorgio Armani in first place, followed by Valentino, Bulgari, Gucci, Prada and Tod’s.

RAILS: a dream on four wheels

Masterpieces of design, power and technology, Ferrari models have dominated the dreams of motor enthusiasts for over sixty years. Opened in 1947, the prancing horse stable boasts excellent Formula 1 records and renowned connoisseurs such as Eric Clapton, Tommy Hillfiger and star chef Gordon Ramsey. The current 8-cylinder model range includes the GTG4 luxury T, the 488 Spider and the Portofino. The 12-cylinder model series boasts the luxury GTC4 and 812 Superfast, which was unveiled at the 87th Geneva Motor Show in March 2017.

Italian fashion on the red carpet: Giorgio Armani’s refined elegance

Fashion, especially in luxury, is a distinctive feature that sets new rules and trends every year. Many film stars have paraded on the red carpet with clothes that were signed by the greatest Italian designers. At the 2017 Oscars, five actresses, including Nicole Kidman and Isabelle Huppert, showed off models from the Armani Privé collection, while Dakota Johnson and Ryan Gosling relied on the Gucci brand. Italian beauty and elegance icon Sofia Loren has always preferred Armani’s clothes and adored Dolce & Gabbana’s lace models.

Via Dei Condotti: luxury shopping in the centre of Rome

The triangle between Piazza di Spagna, Via Frattina and Via del Babuino, in the heart of Rome’s exclusive district, hosts ateliers and luxury boutiques, where you can buy clothes, shoes and accessories from the collections of the most famous Italian brands. Along Via dei Condotti, the street that connects Piazza di Spagna to Via del Corso, you will find boutiques of the most famous high fashion houses: MaxMara, Ermenegildo Zegna, Alberta Ferretti, Prada, Giorgio Armani, Gucci, Tod’s and Salvatore Ferragamo. Those who love gold and precious stones, of course, cannot fail to visit the Bulgari jewellery shop and the Damiani boutique, respectively at number 10 and number 84 Via dei Condotti.